By now, you’ve maybe seen a lot of the photography we’ve created to illustrate the experience of our new Food & Wine Tours—and maybe you’ve wondered where some of the shots came from. While many of our destination photos were taken by our own photographer on tour, Jimmy, others were created by our Brand team just for our new tour launch.
“We were very excited for this project, since Food & Wine Tours are a traveler favorite,” said Creative Director Bryant R. “The idea was to do something that made an impact and would really set these tours apart. We wanted our travelers to feel like they were sitting at different tables around the world.” With this concept in mind, food and drink items were researched and then sourced through local importers and chefs. Then, it was all styled by our Parisian-born food stylist Catrine K. and shot by photographer Heather M. to showcase the different flavors of each region.
Pulling inspiration from the hand-drawn type created for each tour in Jimmy’s travels, Graphic Designer Jenna C. translated her work into edible titles for each region where we offer Food & Wine Tours. With the help of some laser-cut stencils, a pile of flour became “Italy,” “Spain” appeared from a pile of paprika, herbs de provence made up “France” and caraway seeds spelled “Belgium & Germany.”
Want to see more behind-the-scenes photos from the shoot? Check them out on Facebook.